Why we stay on after launch, when most studios do not
The moment most website projects go wrong is the handover. Here is what happens to a site after it is built, and why we run them instead of leaving.
There is a specific moment where most website projects quietly go wrong, and it is not during the build. It is the day everybody shakes hands and calls it finished.
The short version
From the day a site is handed over it starts ageing, and usually nobody is watching.
A year later the prices are out of date, a plugin has broken, and Google has stopped paying attention.
Pay monthly and the site never gets the chance to rot, because someone is always keeping it current.
We stay on and run the sites we build, and some of them we have been running for years.
The site goes live. It looks great. The final invoice gets paid, the login gets handed over, and the person who built it moves on to the next job. Everyone shakes hands. And from that exact day, the site starts ageing.
Left alone, a site quietly falls apart within a year
A year later, without anyone deciding it, the website has quietly fallen apart.
The prices are out of date. A plugin broke and nobody noticed. Nothing new has been published, so Google has slowly stopped paying attention. The phone number changed but the site did not. The business has carried on being good in real life, while its website drifted further and further from the truth.
Then one day the owner looks at it properly, winces, and pays someone to start again from scratch. And the cycle repeats.
The business has carried on being good in real life, while its website drifted further and further from the truth.
Everyone treats the handover as the finish line. It is actually the start of the part that decides whether the whole thing was worth the money.
Why monthly beats once-off for most businesses
“Do I really need to pay monthly? Can I not just get a website once?”
Fair question, and sometimes a once-off is the right answer. But here is the honest trade.
Pay once, and the site is perfect on day one and slowly rots after, because nobody is keeping it alive. Pay monthly, and it never gets the chance to rot, because someone is always keeping it current, watching what works, and improving it.
It is the difference between buying a car and never servicing it, versus keeping it running. One is cheaper today and expensive later.
We keep the site current instead of handing it over
We hand nothing over and walk away. We keep the site current, keep it fast, publish for you, watch what people do on it, and fix the small things before they cost you. Some of the sites we look after we built years ago and still run today.
That is not a bolt-on. It is the whole point. If your last website went quiet the day it launched, that is the exact thing we exist to fix.